Type
Melissa Zaidan
Digital Marketer
Upgrade your Sitecore Experience
A Global Leader in End-to-End Digital Experience Software
In 2021, Sitecore expanded their vision of the future with valuable acquisitions that improved their composable strategy around their existing suite of content, commerce, and experience management tools. Sitecore’s product team continuously improves and innovates their Digital Experience Platform (DXP) to re-imagine it as a composable DXP where brands and organizations can assemble a stack as they choose, and successfully create digital connections. Sitecore’s transition to SaaS empowered Marketing and IT teams, giving them the ability to build and create custom solutions, components, content, and much more, all while reducing the daunting tasks of software management, installation, and deployment. Developers and marketers now have some sort of freedom to create and innovate when building with Sitecore.
XM Cloud
With a full suite of capabilities hosted in the cloud, Sitecore has reimagined how content, experience orchestration, commerce, and analytics will support modern enterprises.1 Sitecore Experience Manager (XM) Cloud, being one of them, is the first entirely cloud-native CMS offering. XM allows brands to deepen customer engagement, with improved content time to market and personalization. “Sitecore XM Cloud provides marketers with a truly end-to-end, SaaS-based solution that not only helps brands meet consumer expectations but also deliver a best-of-class omnichannel customer experience.”, says Dave O’Flanagan, Sitecore CPO.2
XM Features:
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Visual editing interface
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Multisite and multilingual
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Omnichannel content at scale
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Simple and centralized management
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Cloud native SaaS
Upgrade to Sitecore 10.X
With Sitecore XP, you and your customers can unlock the full power and potential of digital. It allows companies to differentiate their brand, create meaningful, valuable connections, and beat the competition by taking advantage of the full content lifecycle.
With natively integrated content management, omnichannel delivery, customer intelligence, testing and optimization, and analytics, Sitecore XP empowers teams to deliver meaningful, personalized experiences that lead to higher customer engagement, loyalty, and lifetime customer value. Upgrading to Sitecore 10.X offers limitless opportunities with new features, allowing businesses to update quickly in terms of new content and deploying new experiences.
Some of these features include:
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Sitecore Containers
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ASP.NET Core
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Sitecore CLI & Sitecore for Virtual Studio
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Audience Analytics filters
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Additional HTML Email Templates
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Horizon editing interface
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Real-time Salesforce marketing automation
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Rules based content profiling
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Expanded modules
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New Next.js SDK
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Sitecore AI and Auto personalization
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SXA & Horizon integration
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Managed cloud
Customer Data Platform
Sitecore’s experience platform needed a more modern approach and evolved architecture to accommodate a cloud-native, multi-tenant headless platform. In order to do so, they introduced the Customer Data Platform (CDP). Sitecore CDP differentiates itself from other CDP vendors by acting as a “smart hub” and going beyond simply collecting data. Using AI and ML technology, Sitecore CDP can activate your data with cutting-edge decisioning, testing, and personalization. Businesses can now utilize data to make every customer interaction smarter, optimized, and more personal.
Sitecore CDP key capabilities:
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Segment data based on users that share common attributes, behaviors, or transactions
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Implement a "privacy by design" approach to customer data with PII and non-PII configuration options
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Harness all-party data to uncover brilliant and actionable customer insights
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Share and activate learnings from real-time audience insights across your organization
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Collect, connect, and unify customer data from any channel
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Activate customer insights and predictive models in any channel
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Visualize and analyze the entire customer journey
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Use predictive analytics and AI to reach out at the right moment
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Make each customer interaction personalized and meaningful
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Mask sensitive customer information
XCentium, a trusted Sitecore Partner
As a trusted Sitecore Platinum Partner, Content Hub Specialized Partner, and OrderCloud Specialized Partner, allow us to redefine digital transformation and set your organization for success. Because we know that customers expect personalized experiences that evolve with market needs and shifts, Sitecore presents a future-proof platform that delivers unforgettable experiences.
We are known for excellence in delivery, deep technological expertise, and knowledge of the Sitecore suite of products across content, commerce, and experience management. Are you ready to take on the challenge and pair with a partner that completes the upgrade smoothly?
Contact us for a no-cost, no-commitment consultation and learn more about your digital commerce experience aspirations.