Technology
Trends
Melissa Zaidan
Digital Marketer
Top 10 Trends in Technology for 2021
Overview
Recent changes in customer expectations and technology advancement forced organizations to re-evaluate their priorities and investments. Organizations are now shifting their resources and spend into three principal areas to remain competitive, workforce transformation, tech modernization, and digital acceleration.
According to Forrester, almost 20% of Fortune 500 companies won’t make it through 2021 intact.
Before the pandemic, executives were focused on operational efficiency, whereas now, one emerging priority is improving their workforce’s ability to adapt to rapidly accelerated digital transformation. While some teams work outside their comfort zones, organizations seek ways to decrease the gap of performing inexperienced tasks by providing enough resources and upskilling methods to cope with those demands.
By combining agility and flexibility through modernized technology businesses have a better chance at remaining afloat and delivering unique digital customer experiences.
The top 10 trends in technology organizations need to follow
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Security
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Cloud Migration
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Microservices
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Automation
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Artificial Intelligence (AI) & Machine Learning (ML)
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Digitization of supply chain tracking
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Augmented Reality (AR) and Virtual Reality (VR)
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Connectivity
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Omnichannel sales
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Internet of Behaviors (IoB)
Security
41% of organizations experienced an increase in cybersecurity incidents due to remote working in 2020.1 Cybersecurity became a top concern and a pursued investment to keep up with data privacy laws and customer awareness, especially with the rise of cloud technologies.
Cloud Migration
By 2022, 75% of all databases will be deployed or migrated to a cloud platform.2 Multi-cloud is the reality companies need to plan for. Cloud migration benefits organizations by providing agility and flexibility, as well as mitigating risks with security updates.
Microservices
The increasing use of microservices architecture is due to their independent and easy-to-maintain structure. They allow organizations to be agile and flexible while delivering higher-performing automation, faster deployment, optimized network efficiency, and enhanced integration.
Automation
More and more organizations are shifting to automating tasks to prioritize more valuable processes, engagements, and services. As a result, organizations are witnessing higher productivity, reliability, availability, increased performance, and reduced operating costs.
Applied AI & Machine Learning
AI and ML are almost a necessity to add value to the customer experience, especially when combined with automation practices. Organizations will witness improved usability, enriched personalization, and increased conversion by leveraging these capabilities.
Digitization of supply chain tracking
More and more companies notice a shift from being product-centric, to becoming customer-centric with intuitive technology and agile platforms that provide a cohesive and consistent experience throughout. Revolutionary companies are using advanced digital technologies and virtualized data to transform supply chain cost centers into customer-focused, value-driving networks.
Connectivity
With faster and more reliable internet, 5G opens doors to endless possibilities beyond video streaming. High-speed networks speed up tech trend adoptions anywhere, anytime. Whether utilizing complex machine learning applications, accessing real-time Big Data Sources, or operating AR & VR, connectivity is a key asset.
Augmented Reality and Virtual Reality
AR and VR are two popular tech trends that have seen drastic popularity in recent years and are expected to continue in the coming years.
Omnichannel Sales
As people shift to buying more online and expecting information to be readily available to them across channels, organizations witness a rise in omnichannel demands. Businesses need to keep their resources aligned with customer expectations. At the core, developers and marketers need to equally collaborate to deliver a seamless end-to-end digital experience.
Internet of Behaviors
IoB is about using data to change behaviors. With the increase in data gathering technologies, that information can be used to influence behaviors through feedback loops.
Summary
By combining relevant tech trends, organizations will have a far-reaching impact across their industry. Be innovative and change the industry landscape by disrupting the status quo and creating new opportunities to stay ahead of the competition.
Leaders and teams need to make sure that they’re working on work that matters and brings value and capitalizes on the opportunities that drive engagement. Focusing on technology skill development will deliver better products and solutions for customers.
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