Time to make the switch to Google Analytics 4

Rethinking the future of analytics with Google

Google Analytics 4 (GA4) is Google’s latest and improved analytics offering that enables you to measure traffic and engagement across your website and mobile applications. Focused on actionable intelligence, GA4 makes it easier to uncover insights about the customer journey across devices, all while being privacy-centric and future-proof.

Are you ready to transition to GA4?

Even though Google’s Universal Analytics (UA) will not stop collecting data until July 1st, 2023, now is the time to think about implementing GA4. GA4 offers various new features with different advantages including robust cross-device and cross-platform tracking, better user privacy control options, and predictive analytics & machine learning. Transitioning to a new tool can be stressful for marketing teams and analysts, however, with the help of experienced consultants, the transition can be done with very little disruption.

The earlier you begin the migration process, the sooner you can collect year-over-year comparison data. Setting up GA4 in parallel with your existing Universal Analytics will help with a smoother transition and limit data interruptions.

As web browsers move towards no longer supporting third-party cookies, GA4 introduces a new approach to better manage data collection and usage and become less reliant on third-party cookies. Designed with privacy at its core, Google Analytics 4’s data controls provide a better experience for customers and users while meeting evolving expectations.

What to expect during the transition?

By partnering with a full-service digital strategy consultancy, such as XCentium, we can ensure a seamless transition to GA4. We'll help you identify and develop key metrics and measurements that accurately represent health, performance, and ROI. Our team of Google Certified consultants have a wide range of technical and strategic experience that can evaluate your existing Google implementation, and put together a roadmap that will help with:

Setting up or migrating your existing implementation to GA4
Setting up GA4 with Google Tag Manager
Setting up goals and eCommerce tracking
Setting up custom events
Simplifying the reporting process with dashboards and custom reports
Integrate with CRM and Content Management platforms such as Sitecore

Changes can you find in GA4

GA4 now uses an event-based tracking model
GA4 has no hit/event limits
Less data sampling
Tracks and integrates website and app data into one Analytics account
A new menu and navigation structure
Bounce Rate replaced with Engagement based metrics

If you have any questions about digital strategy or ways to leverage your data, please don’t hesitate to reach out for a no-cost, no-commitment consultation and a member of our team will contact you shortly.