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Sitecore’s Geo-IP Tool

Often, it is necessary for QA teams to validate webpages across different regions. QA teams need to verify the content and personalization settings for the target region, but how do we test these when we don’t have a diversified team? Sitecore has provided an Extension called ‘Sitecore Analytics Testing Tools’, sometimes referred to as ‘GeoIP’ tool, to achieve this. With the help of this extension, testers can spoof their IP address to the desired location they want and clear cookies. This extension is most used for testing personalization-related features.

For example, a user must be re-directed to specific URLs depending on their geographical location (tracked by IP address).

If the user visits the webpage from the US, then the URL must re-direct them to

If the user visits the webpage from the UK, then the URL must re-direct them to, similarly for Singapore, the URL must be etc...

With the help of GeoIP in Sitecore Analytics Testing Tools, this redirect can be verified.

How to add the extension

It is available as a free Sitecore extension in Chrome. Follow the below steps to install.

Step 1: Open custom

Step 2: Click on ‘Add to Chrome’ button

Step 3: After the extension is added, ‘Remove from Chrome’ button appears as below. This button can be used if this extension is no longer required. custom

How to configure

Testers can add any number of IP addresses depending on the web page’s target region. Follow the steps below to add a region.

Step 1: Click on the extension icon on the top right custom

Step 2: Click on Sitecore Analytics Testing Tools custom

Step 3: This will add the extension next to the address bar. custom

Step 4: Click ‘Default’ and then click “Manage Profiles” under GeoIP. The Default will have the IP address of the location.

Step 5: Enter the Profile name and IP address (of China) and then click on add profile. custom

Step 6: IP address can also be added by right-clicking Extension > Options > IP Address Profile. Any number of IP addresses can be added as below custom

Step 7: Cookie Setting can also be edited by right-clicking Extension > Options > Cookie Setting custom

How to Use Geo-IP

In order to test the URL re-direct of Australia, select the Australia (AU) profile.

Step 1: Open chrome

Step 2: Click on Sitecore Analytics Testing Tool extension

Step 3: Click on New Contact & New Visit button. This will clear the cookies if the site was visited already.

Step 4: Select the country (Australia). custom

Step 5: Enter the URL in the address bar and press enter (Blurring the URL for privacy reasons) custom

Step 6: Page is re-directed to\en-au custom

This tool is helpful in testing the contents or personalization settings that are targeted for specific regions.