Headless Commerce

The Next Generation of Commerce

Evolving customer demands are not only changing the way we conduct business, but also the way our technology platforms are built. Thus, moving away from traditional legacy systems to a more flexible architecture, such as headless. In simple terms, headless software is the separation of the frontend experience and backend business logic of an application. This decoupling allows businesses to speed up and innovate the user experience.

Understanding Headless Commerce

Headless commerce architecture allows businesses to operate with best-of-breed solutions, gain flexibility with scaling, and drive a content-first approach. As businesses seek more ways to merge content with commerce seamlessly, headless architecture paves the way. A headless solution allows a site to be built around SEO-optimized content instead of moving content around a static website and losing traffic.

With the help of APIs, businesses have the ability to indicate where commerce will take place and what data will be used. This flexibility further extends to various integrations such as shipping, PIMs, ERPS, or various other extensions and customizations.

Adopting a Headless Commerce Solution

Having a flexible commerce platform empowers both developers and designers. Developers can build with speed and full autonomy of tools, while designers can focus on optimizing the user experience to improve customer engagement and conversion.

With ongoing customer demands, businesses should be able to pivot and make changes quickly and easily. Customers can then view changes instantly across platforms, at any point in time, and experience a continuous and optimized journey.

Gaining more control over different elements users interact with, brands have more creative freedom to experiment with design and richer user experiences. Adopting a headless application safeguards against responsive designs by working seamlessly across all devices and formats.

Benefits of Headless Commerce

1.      Minimizing TCO

2.      Gaining agility and speed

3.      Integrating efficiently and effectively

4.      Improving time-to-value

5.      Extending to new channels, devices, customers, and more, easily

6.      Accelerating innovation

7.      Unifying the commerce experience

If you have any questions about your technology stack or re-platforming, please don’t hesitate to reach out for a no-cost, no-commitment consultation and a member of our team will contact you shortly.