Customer Data Platform
Getting Started with Sitecore CDP
What is a CDP?
Based on the Customer Data Platform Institute’s definition, a CDP is “A Customer Data Platform is a packaged software that creates a persistent, unified customer database that is accessible to other systems". A CDP has 3 main characteristics: • Prebuilt system that is configured to meet the needs of each client. • Creates a persistent, unified customer database. • Data stored in CDP is accessible and can be used by other systems.
CDPs represent the latest evolution of several marketing technologies over the last few decades. Customer relationship management (CRM) systems which first developed in the 1990s. Early CRM systems were critical technology for managing a company's relationships and interactions with customers and potential customers. Data management platforms (DMP) came to market in the 2000s and are primarily used in advertising and marketing to build profiles of anonymous individuals. CDP systems now offer marketers unique features that traditional CRM and CDP systems do not. CDPs can ingest data from both CRM and DMP systems and enable bidirectional data transfers between many marketing technology systems.
Sitecore CDP takes the core data management capabilities of a CDP, and layers on top intelligent decisioning, predictive analytics, experimentation, and orchestration.
Common CDP Integrations
- Marketing automation platforms
- Databases, data warehouses, or data lakes
- Web analytics
- Social media
- Data management platforms
- IoT and sensor data
- Business intelligence (BI) platforms
- Tag management systems
The two most common uses for CDPs are personalized customer experiences and targeted advertising. A CDP also makes customer data available to teams across an organization facilitating several business initiatives.
- Customer Lifetime Value and ROI Analysis
- Customer Service & Support
- Marketing Automaton
- Product Development
- Lead Generation
- Prospecting & Sales Pipeline Management
Learn more about how Sitecore CDP’s powerful features and capabilities can help your organization stay ahead of the competition and prepare you for the future by having one of our Sitecore CDP-certified experts evaluate your needs. Contact us today to how our solutions can help you create unforgettable digital connections with your customers.