Data & analytics
Data and Analytics The Way to Successful Digital Transformation
Defining Digital Transformation
As digital transformation continues to be crucial for the survival of businesses, many strive to maintain alignment between their technology, culture, and processes. Digital transformation is all about redefining business processes to meet constantly evolving market requirements and elevating the customer experience. Without it, it’s difficult to cope with the needs and desires of customers. Having a robust digital foundation built for speed, flexibility, and personalization allows organizations to reach audiences with effective targeted communications and connect with engaged contacts in real-time.
Data, a Valuable Resource
Organizations must provide value throughout the customer’s journey by understanding customer intent and needs. Through collaborations, intuitive workflows, and AI integrations, data analytics can go beyond, to deliver meaningful interactions.
Nowadays, gathering data is relatively easy, yet making sense of data is the hard part. Having too much data doesn’t necessarily mean it’s good data. The concept of quality vs quantity is relatively important when it comes to data, especially when it involves customers and understanding trends to make better decisions.
Businesses need to harness their data to make decisions about finding new customers, improving customer service, tracking interactions, predicting trends, personalization, and better managing marketing efforts. Three important martech platforms that are designed to store, manage, and leverage data relates to the customer are CRMs, CDPs, and DMPs. Marketers strive to deliver the right message at the right time and on the right channel, but it isn’t easy without high-resolution, integrated data.
Data and Analytics
Data and analytics are crucial for decision making no matter the business department. Without reliable data, businesses aren’t able to think of innovations, successful strategies, and effective approaches to win.
Employee efficiency and productivity can also be affected by data. After undergoing digital transformation, data becomes centralized making it easier for teams and individuals to access documents instantly. Additionally, businesses can uncover obsolete or inefficient processes, and create a foundation for a sustainable future.
Successful digital transformation with data works to implement and refine proper technology, unified tools, data strategy, data management, process, and analytics to enable accurate data insight. Constant refinement and alignment between online and offline data is needed to support intelligent and informed decision-making across the business.
Data-based digital transformation means that data collection and analysis has been optimized and is reliable to deliver unique strategies and generate sales. Data and analytics are key factors to accelerated transformation and digitization. Gartner predicts that by 2022, 90% of corporate strategies will explicitly mention information as a critical enterprise asset and analytics as an essential competency.
Digital transformation allows businesses to have a clear overview of how to move forward, enhance, and expand processes that deliver value. Understanding how to align growing data in real-time, across the entire organization and relevant channels. Adopting the right planning, platform integration, and data strategy delivers successful digital transformation. Today, Sitecore leads the way in embracing digital transformation by shifting from a content management system to a fully integrated and unified digital experience platform that brings together content, personalization, commerce, and customer data.
If you have any questions about digital strategy, digital transformation, or leveraging your data, please don’t hesitate to reach out for a no-cost, no-commitment consultation and a member of our team will contact you shortly.