Candela Corporation Press Release

XCentium News

Innovative commerce solution furthers legacy of legendary customer service

Los Angeles, CA, March 19, 2018 — XCentium, an award winning digital consultancy, announced the launch of Candela Corporation’s Commerce website, which furthers Candela’s legacy of providing legendary customer service.

Since 1986, Candela Corporation has been the leading distributor of a comprehensive range of lamps, ballasts and sockets for the electrical, specialty lighting, and OEM industries, providing the very best possible service and attention to detail. Having set the standards for the best customer service in their industry, Candela recognized their Commerce customers’ buying habits were changing and migrating to online purchasing. Candela turned to Salesforce B2B Commerce Cloud and XCentium to create a mid-market eCommerce solution that would offer their customers the option to use a 24/7 self-service store, or to continue with traditional purchase methods. 

Working collaboratively with Candela, XCentium proposed and built a comprehensive solution that included a full UI design of website and B2B commerce features- search, product browsing, guest experience, logged-in experience, shopping funnel, request a quote, multiple carts, orders, invoices, shipments, RMA, my account and volume pricing.

“XCentium and Cloudcraze provided the B2B eCommerce platform and digital expertise Candela needed to offer a seamless online experience to our existing and new customers”, said Kathy Gerwin, Vice President - Information Technology at Candela. “We needed a robust yet flexible digital commerce solution to support our extensive business and marketing initiatives as well as our expansion strategies and this new platform provides us the capability to do that and more. XCentium and Cloudcraze have been terrific partners in this journey working with us as a single integrated team to make amazing things happen.“ 

CloudCraze delivers robust B2B commerce technology built natively on Salesforce. For this project, XCentium integrated the solution with Avalara Tax Services, Chargent Payment Gateway, and Financial Force ERP This solution offers Candela customers the option to research products and place orders on their own, when it is convenient for them. Meanwhile, Candela still offers customer support services through their traditional channels. The connections CloudCraze provides between commerce, sales, service, marketing and other channels ensures Candela’s customers get a consistent customer experience across all of Candela’s channels.

"As brands such as Candela continue to embrace digital commerce, they require an eCommerce solution that is flexible and can be quickly deployed and adapted to specific customer needs"

-Amrit Raj, Managing Partner - XCentium

“As brands such as Candela continue to embrace digital commerce, they require an eCommerce solution that is flexible and can be quickly deployed and adapted to specific customer needs,” said Amrit Raj, Managing Partner, XCentium. “It has been a great pleasure to work with the Candela team and see the site go-live. This launch strengthens XCentium’s position as a leader in the digital and connected B2B and B2C commerce space”.

About XCentium

XCentium is an award-winning, full-service digital consultancy. We focus on User Experience, Content Management, Commerce, CRM, and Cloud. XCentium is a Strategic CloudCraze Partner, Sitecore Platinum Partner, Platinum Insite Commerce Partner and Gold Certified Microsoft Partner.

Candela Corporation, CloudCraze,, Avalara Tax Services, Chargent, Salesforce, FedEx Shipping, Financial Force, and XCentium are trademarks of their respective companies.