Blog Leading Distributor of Food Service Equipment and Supplies Selects XCentium

XCentium a full-service digital consultancy firm and Insite Software Platinum partner, and Insite Software, a leading provider of B2B commerce platforms and data-driven solutions for manufacturers and distributors, today announced that Edward Don & Company has selected both companies to connect and elevate its global commerce offerings.

As a nationwide leading distributor of foodservice equipment and supplies, Edward Don & Company serves customers worldwide and stocks more than 12,000 items sourced globally from more than 3,000 "Don-Approved" suppliers. The company is committed to providing flexible, intuitive and personalized solutions that meet the needs of both its corporate clients and the individual buyers.

To maintain its market leadership and enhance the customer experience, Edward Don & Company selected XCentium and Insite Software to extend its commerce capabilities. XCentium will leverage the Insite Software connected commerce platform, InsiteCommerce, to create a multi-channel digital presence with personalized customer experience.

"Having already established a robust ordering platform, our next focus is to ensure that we maintain our competitive edge by building state-of-the-art technology to continue to deliver customer-focused solutions and services," said Maryann May, IT director at Edward Don & Company. "We selected Insite Software and XCentium as our service provider because we needed a leading commerce platform and partner to support our core business growth and also provide the flexibility to extend to enhance other customer touch points."

"Our digital solutions offering allows marketers to drive digital strategy -- web, commerce, mobile, social, analytics and marketing automation -- seamlessly on a single platform," said Steve Miller, partner at XCentium. "Insite offers an excellent platform for multi-channel commerce solutions and through our collaboration with Insite, we're able to deliver solutions to our clients quicker and more cost effectively, while allowing our teams to focus on continually improving the client experience."

"Insite has proven to be a game-changer in terms of accelerating the time-to-value for our customers, and is also fully integrated with the Sitecore Customer Experience Platform, making it the number one choice for both B2B and B2C eCommerce," he said.

"Leading manufacturers and distributors are leveraging the InsiteCommerce platform because it delivers specific B2B and direct-to-consumer functionality, such as customer-only portals, tiered pricing, customer verification for sensitive product purchases, and quick order input mechanisms, which are critical to Edward Don & Company's connected commerce strategy," said Tony Abena, chief executive officer, Insite Software. "InsiteCommerce is globally recognized for its leadership in B2B-driven functionality, rich user interface and dynamic content today's consumers have come to expect in a connected world."

About XCentium
XCentium is a full-service digital consultancy. We focus on Web Development, Content Management, Commerce, CRM, Business Intelligence and Cloud. XCentium's Digital Solutions offering allows clients to implement, run and manage their entire digital strategy (web, mobile, social, commerce, analytics and marketing automation) on a single platform. For more information, please visit

About Insite Software 
Insite Software powers the Connected Commerce Suite (CCS) for leading global manufacturers and distributors that brings together commerce, channels and content/data to drive better B2B buyer and B2C user experiences and higher sales. Approaching 200 customers globally, Insite CCS is used by many leading companies to digitize and engage dealers, franchisers, sales reps, stores, contractors, buyers and consumers, is fully integrated with leading ERP, CRM and Web Content Management systems, and can be flexibly deployed either on premise or in public/private clouds. Learn more about Insite Software at