6 Tips to Improve the efficiency of your eCommerce Business

Hop on the eCommerce train

eCommerce is set to be the fastest-growing global industry in 2022. According to Gartner: “By 2025, organization offering unified commerce experience by frictionlessly moving customers through journeys will see at least a 20% uplift in total revenue.”

6 tips to improve the efficiency of your eCommerce business 

When it comes to increasing sales, having a visually appealing and responsive website isn’t enough. Moreso, being a great brand with quality products doesn’t link to a successful eCommerce business.

To ensure that your eCommerce store meets customer expectations and translates into conversions, there are 6 ways to improve the efficiency of your eCommerce business.

  1. Prioritize Mobile Experiences 

With mobile commerce increasing to 72.9% of all eCommerce, consumers are heavily dependent on mobile now more than ever. They expect no compromise in their overall experience when making a purchase.

Successful eCommerce stores need not only be mobile friendly and compatible but instead focused on developing mobile-first. Converting your storefront to a progressive web app (PWA) offers an optimal mobile experience across channels. PWAs are designed to load instantly and reduce bounce rates.

Learn more about our native mobile application framework that supercharges Salesforce Commerce Cloud PWA Kit – NEXT. 

  1. Personalize 

As technology evolves and becomes more innovative, consumer expectations are shifting radically. Consumers seek experiences that are driven by their personal intent rather than what a brand has available to offer. Through personalization, brands can contextualize messages, offers, and experiences to match customer intent.

Personalization helps brands connect with consumers and tailor products based on their purchase history and preferences, making up-selling and cross-selling strategies easier to implement. A tailored user journey is a key trend in today’s eCommerce market. 

There are simple approaches that businesses can follow to kick-start their personalization strategy and foster loyalty.  

  1. High-quality Customer Service 

A brand's customer service can make or break it. It acts as the heart of an organization by characterizing your business, brand image, and values. The better it is, the higher the chance of turning a customer into a repeat one. 

Quality customer service relies on the people behind the brand and the technology they utilize. A CRM can play an essential part in the customer lifecycle and improve the customer experience. By leveraging data and information related to the customer, customer service reps can have a clear picture of who the customer is, what problems they were facing, how they were solved, and so on.   

  1. Frictionless Checkout & UX 

Consumers expect an easy shopping experience with faster, simpler, and less stressful transactions. The checkout is the store’s most critical moment, by adding automated features, re-ordering capabilities, and one-tap checkout, brands can reduce cart abandonment and deliver faster checkout experiences.  

According to Adobe, 38% of online shoppers will leave a website if they find the design to be unattractive. A good eCommerce user experience (UX) is more than an eye-catching design, it’s about having multiple components that work in harmony to help visitors navigate a site and complete their goals in the most efficient manner possible.  Learn more about eCommerce UX.  

  1. Increase payment & fulfillment options 

By accepting various payment methods and including a wider range of fulfillment options, brands can maximize their sales  and create a friction-free purchase experience. Capitalizing on instant gratification is also valuable through “buy now, pay later” solutions. 

Offering convenience and adopting a hybrid solution for both offline/online shopping is a rising trend, by allowing curbside pickup, BOPIS, and ROPIS capabilities. 

  1. Implement an Omnichannel strategy 

Connecting the online and offline worlds allows customer to choose whenever and wherever they buy. Businesses need to ensure uniformity across all channels, in terms of products, customers, shipments, marketing, and other operations. With an omnichannel customer view, marketing teams can optimize their personalization strategies based on buyer journey and type.  

One marketing technology that leverages data to produce a single view of the customer is a customer data platform (CDP). Developing an obsessive understanding of the customer triggers a virtuous circle that unlocks unlimited opportunities to increase revenue while improving the customer experience. However, when properly integrated, configured, and adopted, a customer data platform can also solve problems that create unnecessary costs. 


Improving your eCommerce business is a constant pursuit. Having a unique customer experience can boost sales and drive revenue. By implementing these commerce strategies, businesses can streamline their processes and improve the efficiency of their eCommerce business. 

Having a strong foundation and connecting a CRM with a CDP, improves the overall effectiveness of these individual Martech platforms and having a functional, 360-degree view of the customer. 

At XCentium, we provide services and capabilities around best-in-industry technology to suit your business needs and deliver unique experiences. No matter your business model - B2C, B2B, or B2B2C, we make sure our clients don’t miss opportunities or hold back their growth by leveraging agile, scalable, and enterprise-level digital platforms.   

If you have any questions about improving your eCommerce business, or implementing a CDP or CRM, please don’t hesitate to reach out for a no-cost, no-commitment consultation, and a member of our team will contact you shortly.