5 Reasons to Take on Hybrid eCommerce

What is a hybrid eCommerce platform?

With the pandemic accelerating the growth of the eCommerce industry, especially B2B models, customer expectations are evolving as quickly as the technology underpinning digital commerce. The newest trend in the eCommerce industry is hybrid eCommerce. This new approach empowers organizations to manage both their B2B and B2C businesses from a single platform, all while delivering unique experiences to both types.

Why choose a hybrid eCommerce platform? 

  1. Multi-channel / multi-user capabilities

Having multi-channel capabilities allows organizations to manage multiple brands, partners, countries, and customers within a single interface. Multi-channel also allows your business to be connected to your digital and physical stores, giving you the power to analyze visitor behavior across various channels. Having a hybrid solution offers a multi-user interface that allows businesses to customize the same product to two different users.

  1. Friction-free purchasing

Hybrid eCommerce platforms reduce inquires through self-service order, quote, credit, and invoice tracking. In addition to maximizing sales by accepting various payment methods that suit both business models. The process of re-ordering and approving requests and payments is simplified and faster due to streamlined online workflows. Having a centralized, multi-currency pricing system allows businesses to efficiently manage quotes and negotiate pricing terms.

  1. Optimized order processing

A hybrid platform maintains a single inventory database that operates on both models simultaneously. This allows both types of customers to place orders easily, regardless of quantities.

  1. Omnichannel control

A unique advantage of a hybrid eCommerce platform is managing all business models within a single dashboard. Businesses can ensure uniformity across all channels, in terms of products, customers, shipments, marketing, and other operations. Hybrid eCommerce platforms avoid data silos and fragmented analytics by delivering a complete omnichannel customer view.

  1. Powerful shopping experiences

A hybrid platform offers more flexibility and scalability. It’s capable of handling and analyzing varying customer demands to guide future business strategies. With an omnichannel customer view, marketing teams can optimize their personalization strategies based on buyer journey and type. A hybrid eCommerce platform offers flexible fulfillment options with support for shipping and in-store pickup.

Businesses can take advantage of different markets without having to re-platform. A hybrid eCommerce empowers businesses to roll out strategies across markets more efficiently by focusing on one platform instead of two. If you have any questions about digital commerce, please don’t hesitate to reach out for a no-cost, no-commitment consultation and a member of our team will contact you shortly.